Define | De-risk | Deliver
COMMERCIAL
PRESSURE
You know a new product is critical to your business.
Margins are being squeezed, competitors have caught up, suppliers are pushing their advantage, or investors are asking harder questions.
A new product is no longer a nice-to-have. It’s now essential to protecting your market position and future growth.
This is where most businesses get it wrong.
They either rush straight into development to create false momentum, or the project keeps slipping because cash flow, operations, people and customers always come first.
When doing nothing now feels riskier than acting, how you move forward matters.
DECISION PARALYSIS
You want to move forwards but you just can’t afford to get it wrong.
You don’t yet know exactly what should be built, what needs proving early, what a factory will really need, or what this will genuinely cost once it’s underway.
Internal teams are stretched. Agencies want to start developing. Opinions multiply. Without clarity, committing feels risky – so progress slows or decisions drift.
This is how critical projects stall.
Not because they aren’t important, but because the cost of a wrong move feels too high.
CLARITY &
DIRECTION
This is where certainty creates progress.
I work before, alongside and beyond traditional design agency input, shaping the right work first. This keeps decisions commercially grounded and effort focused where it genuinely moves the project forward.
Design agencies are highly effective once a brief is set. This work ensures that brief is right, risks are surfaced early and complexity is controlled – so development runs cleaner, faster and with fewer costly detours.
The project is properly defined. Decisions are made with real information, not pressure or instinct. Internal capability is used where it adds value, external expertise is brought in where it’s needed, and unnecessary work is avoided.
Momentum builds naturally, because the next steps are clear, credible and cost effective.
APPROACH
Minimising Cost and Risk
Every project starts by bringing clarity to what actually matters: what customers will pay for, what needs proving early, where the real risks sit and what it will genuinely take to get to market.
That early work removes false momentum and replaces it with informed decisions the business can stand behind.
The project is then shaped using Minimum Viable Product thinking. Decisions are grounded in evidence, customer insight and commercial reality, drawing on experience from hundreds of successful product launches.
Design, manufacturing, sales, marketing, operations and aftersales are treated as one connected system. Complexity that adds cost without value is challenged. Internal capability is used where it makes sense, and specialist support is brought in only where it genuinely improves the outcome.
Once properly grounded and planned, your team can execute with confidence – or I stay involved to lead delivery through development, manufacture and early launch, while your senior team remains focused on core business priorities.
In Numbers
100+
PRODUCTS ON THE MARKET
50+
GLOBAL MANUFACTURING CONTACTS
20+
YEARS EXPERIENCE
£92M+
SALES VALUE ADDED
OUTCOMES
The business gets the capability it needs to deliver a critical project without hiring a team, absorbing management time or surrounding the project with layers of expensive consultants.
The project is grounded in technical, commercial and manufacturing reality, not optimism.
Decisions stand up to scrutiny from finance, marketing, operations and investors because the assumptions behind them are understood, tested and owned.
Internal teams stay focused on running the business.
Agencies, manufacturers, and specialists are brought in at the right time and managed as one coordinated effort, with clear ownership and accountability throughout.
The result is a product that actually reaches market, strengthens margins and makes the business more defensible and investable, without distracting leadership or putting day-to-day performance at risk.
Working with high-growth, innovative businesses
_edited.jpg){kind=logo}
.png)
_edited.png)
_edited_edited.png){kind=logo}
Case Studies
During my 20 year career I've had the privilege of developing an extensive range of products across a broad range of industries.
Get in Touch
Unit 7 Manchester Park Ind. Est.
Tewkesbury Road
Cheltenham
GL51 9EJ
07990 736872